We want to share some thoughts and findings with getting people to click through. 
When the text message arrives the consumer must trust the message otherwise it will be deleted/not read. 

Trust & Context
The obvious ways to gain the consumer trust is to set the senderID, personalise the text message (include the first name will help click rates) and use a link that allows the consumer to trust and believe it is safe to click. 
I mentioned this because using something like bit.ly links you'll see a very low response click through because the consumer doesn't know what a bit.ly link is or what lies behind the link.

Selecting the correct URI
For feedback, you should use myfeedback.is and for generic messages you use long-text.com.

Choose your words carefully 
Using long-text.com and the others, require having a prompt or a call to action in the text message. 
For example: 
With this prompt the person can make a decision and knows what to expect when they click through.  Matching the word in the text message to the URL helps the consumer understand the connection between the text message and URL. You need to provide a compelling prompt to help click rates - being vague or mysterious will not help click rates.

Including a link without a message or prompt will result in the same clicks through as a random bit.ly link. The consumer won't trust the link (because they don't know what will happen when they click). 


Timing plays a part with click rates (this can be tricky - here is a guideline) 
First, you need to consider the times of day that your mobile audience is on their phone the most and what time periods are most appropriate and relevant within their daily routine.
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If you have more flexibility in your message's timing, consider the below:

  •  No one likes Mondays: Unless your message is related to that specific date (or a reminder), Mondays have shown the lowest response most likely due to the overwhelming content that people receive after weekend via email, television and mail.
  •  Avoid rush hour: Since it is a text messaging, people cannot read or engage with a text message during common rush hours, typically 6:30 a.m - 8:30 a.m. and 4 p.m - 7 p.m. local time.
  •  Be respectful: Not too early in the morning and not too late at night. Think about when users would want to accept a phone call. A text message has a similar alert method and people typically don't want to be bothered at those times.